Story link: http://www.goodnewsindia.com/index.php/sieve/article/coconuts-take-on-colas

Surprising coconuts have taken this long to confront colas: they are safe, healthy, biodegradable, competitive and put profit into our farmers’ pockets and not some far MNC’s.

What they needed was someone to make them appealing, easy to open at the point of use and ensure reliable supplies. Health Magic, a Bangalore company has just done that and business is growing among techies and upscale pros. H R Yogesha worked out a way to attractively carve coconuts into a standard shape, preserve the fresh cut white look and made them un-messy to handle and dispose off. Sales are 2,000 nuts per day and growing. “...if we miss a single day, phones start ringing,” says a happy Yogesha.

Read the whole delightful story here.