Story link: http://www.goodnewsindia.com/index.php/sieve/article/dabbawalas-diversify
Long before Lallu Prasad Yadav, the Railway Minister, came to be lionised by management students, the Dabbawalas of Mumbai had drawn worldwide admiration for their their flawless and timely delivery of home lunches to Mumbai’s office goers. They serve 200,000 households.
Now Airtel the cellular phone company has signed them on to market its phones. The Dabbawala has also got a free cell phone to help him along in his new business. They carry the necessary forms, get them filled, collect payments and deliver new handsets.
Airtel believes it can reach 4 lakh potential subscribers through the Dabbawalas. Story