High profile TV ads and media reports rightly celebrate a unique programme in corporate social responsibility. Originally the Imperial Tobacco Company, ITC has transformed itself into a hospitality and processed food major. Building on its vast network of associating farmers, ITC has become active in water harvesting and restoring soil health. Beginning in 2001 it has so far helped create over 900 water storing bodies, big and small, that help irrigate over 10,000 hectares. In the coming decade, the programme termed ‘Aashirvaad: Boond se sagar’, hopes to cover 50,000 ha.
The company draws a small percentage of the proceeds from the sale of Aashirvaad branded products to form a big corpus, from which 75% of the cost of construction is given out; villagers provide the balance 25%. Company siteNews report
Jan 09, 2007 : Vultures may return
India has been lauded for initiatives to safeguard the survival of three species of Indian vultures that have been poisoned to near extinction by a veterinary drug they ingest from dead cattle. Vulture population came down by 97% in 15 years and last year, the Indian government acted. It banned dicolfenac and recommended a harmless alternative, meloxicam in its stead. However growing back a new population may be slow as it may take a decade before residual poisoning ceases. But at least India has begun doing something about it.
Meanwhile, in active collaboration with the Royal Society for the Protection of Birds [RSPB], two vulture breeding centres were set up in Hariyana and West Bengal with a stock of 127 vultures. Today there was happy news from Pinjore, Hariyana: a first set of chicks of the Oriental white-backed vultures was hatched in captivity, a piece of news widely applauded by conservationists. BackgroundNews report
Jan 06, 2007 : Ninan picks six trends
T S Ninan has picked six mega-trends discernible in India today. Five will make our hearts glad: Indian businesses will rival global giants in scale; speed of all manner of transactions will improve all round efficiencies; urbanisation and the growth of middle class that will follow it, will spawn caste-neutral politicians and force governments to provide better quality of life and services; common-Indian’s steadily growing integration with the world will bring about a new confidence and style in behaviour; with something like half of India being under 25, youth will gain ascent and their throbbing energy and desire for fairness will change India in unforeseeable ways.
The sixth one, his #4 in fact, is what makes Ninan’s exercise a serious one. Ninan says the destruction of environment, irresponsible energy use and insensitive pursuit of wealth could easily turn the modern day fairy-tale that the other five trends foretell, into a nightmare or even an endgame before collapse.