This page was designed to be viewed with a browser that supports Cascading Style Sheets [CSS] and if you are using earlier versions [pre- ver.5.0] of Internet Explorer or Netscape Navigator,you are missing out on a pleasant viewing experience. It is best that you upgrade your browser soon as most of the sites will increasingly make use of CSS.

 gniLogo GoodNewsIndia ::Supplement

India's only Holy Book with a bite is its Constitution. ©

Prev: GoodNewsIndia names it, 'the Surge'.  |  Next: A dip in the river under 'cloud cover'

Page: <  1 2

Nov 30, 2003
A turnaround story from Assam

With steady money coming in, Datta began paying off the workers opting for the VRS. Having put it on operational mode, Datta turned to making profits. He seems a serial innovator! He began selling lottery tickets to his long distance travellers. In the beginning the prizes were small: at the end of the journey if you had won, the return journey was free. Once the idea caught the fancy of passengers prizes have gotten bigger: television sets and now even cars! Of course Mr Datta’s lottery tickets are getting more expensive too!

ASRT is becoming a savvy marketer. It now makes tidy profits selling soft drinks and food and running a courier service. The good politician that he is, Datta has not overlooked his social concerns. Because of the many privately owned buses, small workshops and body building units have appeared all over the state in replacement of the earlier centralised dysfunctional state behemoths. Datta has decreed that these must employ diploma holding technicians from the state ITIs. 5000 jobs have been created for them. He has also worked to improve road safety with surprise checks on his buses and mandatory re-test at the time of renewing driving licences.

The report in NewsFileDelhi on which this article is based, says, when Datta first declared his intentions, it was dismissed with the Assamese phrase, “gosat goru utha kotha” ("as likely as a cow climbing a tree"). But with a current net profit of Rs.15 crores, Datta’s cash cow seems to have leapt over the moon. And that feat is visible from afar: officers from road transport corporations in Karnataka, Andhra Pradesh, Maharashtra and West Bengal are making a beeline to Guwahati to study the miracle.

Page: <  1 2

Directories:: MagazineSupplementsBackstage
Print:: Text & ImagesText only

Send This Story To Friends


GNI Mailing List
Sign UpLeave

Articles by category: ALL  Appeal  Activism  Economy  Elsewhere  Energy  Enthusiast  Environment  Governance  Ideas For India  Initiative  Innovation  Memory Speaks  Newsclip  Profile  Reforms  Resources  Sciences  Springs  Trend  Update  Water 

Write to GoodNewsIndia

 Shop at Amazon::Support GNI 

Internet Explorer distorts many of the styling features of this site. Switch to Firefox